OMG–I Can’t Stress This Enough

I’ve written on the topic of the importance of editing before, but OMG guys, it really is.

I love indie authors, I really do. Heck, I’m one myself. Some of my best online friends are, too. Some of what I’m hearing from indie authors is alarming. I’m hearing that editing is a luxury, an expense they can do without. Yes, it can be expensive. I’m sorry about that, but if you tell me that How to Train Your Catfish in Three Easy Lessons is 175,000 words long–well, I know you want to hear it’s only going to cost you $50, but any manuscript that long is going to cost you some bucks. Editing carefully, I can average about 1,250 words an hour, assuming I’m not spending that hour answering your emails asking why I haven’t finished your book yet or what did I think of the chapter on earning your catfish’s trust. I’m not saying you can’t ask questions… I encourage you to do so. This is a working partnership on your book. But back to our make believe scenario. So your 175,000 word manuscript on training catfish is going to take about 140 hours of my time. I wish I could do it for free (if I were rich, I would… I enjoy it that much!).  So why should you pay this *luxury tax*?

Case in point: Step into my time machine and we’re going to travel back several years. At this point in time I was doing reviews of birth-related books. (Cue spooky time travel music.) Ah. Here’s one. Take a look at this. Not only is the text so riddled with errors that it gets in the way of their wonderful message, but their formatting for the book was way off. The title page was actually on the left side! It made me wonder if they’d ever even seen a book before. Needless to say, all the money they spent printing all those copies was wasted. I couldn’t review it… there was nothing good I could say about the book. I contacted the author privately and suggested nicely that she get an editor to go through the book and then a book designer to set it up properly. I never heard back from her so I don’t know if she did or not.

As I said at the beginning, I love indie authors. I want them to succeed. However, it’s getting to the point that I hesitate to buy ebooks unless I’m already familiar with the author. I don’t want to waste my hard-earned cash on a book that may be full of errors. Before I push that Buy button, I wonder if they had the book edited. Will it be full of errors? I read books full of errors for a living… I don’t want to do it in my pleasure reading. If I find the first chapter full of mistakes, I don’t read the rest of the book, no matter how good the story was. I know I’m not alone in this.

A lot of readers are returning their ebooks for errors or complaining to Amazon, who then reports the errors to the authors for fixing. Amazon will report a few of them, then recommend to the author to check for more. If you get an email like this from Amazon, will you follow up and fix them? Will you look for more? Do you even know what to look for since you let them go through the first time? This means spending time going through your book again and then re-publishing.

Some of those readers will go so far as to write a review criticizing your editing errors for all the world to see and giving you a low rating for them. This brings down your overall rating. Even if you do find every error and fix them later, those reviews will still be there for other potential readers to see. I’m currently editing a book that had this problem. Yes, the errors will be fixed, but the old reviews will still color the perception of the improved book once it’s done.

Others will request their money back, and Amazon cheerfully refunds it, taking it out of your royalties each time a reader does this for the life of your book. Still think skipping the editing was a good idea?

Do it right the first time and hire an editor. Most of us are willing to work with our clients. I offer a payment plan… I’m sure many other editors do as well. I even offer a discount to those who can pay in full. I love books. I always have, ever since I learned that when letters are put together to form words they could tell a story. I got into this business to help authors make their books the best they could be. When the spotlight is on you, I want you to shine.

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