What you write represents you to your readers. In other words, if you don’t make a good first impression, they may put down your book or click away from your website. Misspellings, grammatical errors and other problems with your writing can send people running away as fast as they can. If you want to be taken seriously in your field, don’t write with any errors. Too much pressure, you say? Ah, this is where your friendly, neighborhood editor comes in.
It is the editor’s place to make you look your best. They polish up your writing and present you as shiny and clean as your mother did when you were a child. No spelling mistakes, no writing errors. It is the equivalent of washing the barbecue sauce off your chin and combing your hair.
Let’s say you have a website where you offer your educated opinion in your niche market. Do you really think anyone will take you seriously if you don’t have all your T’s crossed and your i’s dotted?
What about submitting a manuscript to an agent? If you don’t clean it up and tighten up your writing, you have a good chance of ending up in the slush pile that no one reads.
Have an editor go through your writing. Don’t choose your friend, the English teacher… s/he means well, but they have not been trained in editing material for conciseness and grammatical correctness. Pay the fee and hire a real editor. They come in a wide range of pay scales online. Choose one you get along with that you can afford. Let them do their job and you’ll look perfect to your readers.