Today I want to talk to you about relationship building.
- The Relationship Life Cycle
- The Tools of Relationship Marketing
- The Relationship Marketing Plan
Construct a Relationship Marketing Plan, the Structure and the Content
Plus, we have a Podcast:
Table of Relationship Building
Consultations; How to Market, Brand and Start Your Platform
I’m offering you a 1/2-hour consulting call; to either, help you with developing your story idea or market your book to a readership.
I’m a story idea guy. I love coming up with stories, and I’m good at it. I can do it off the top of my head. Just getting the story to flow is the magic I perform.
A few months ago my wife and daughter came up with cover art mock-ups for our book design company. (http://rakestrawbookdesign.com/art-department/cover-samples/ ) The one I liked was Murder on the Midway. I saw that cover and a story came flowing right off the top of my head.
How to better market, brand and start your platform, what would YOU like help with?
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This deal can expire anytime… it’s first come, first served.
I will record our consultation as a mp3 sound file and send it to you on a thumb drive (flash drive). That way you will have access to our talk anytime you feel the need.
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Well? What are you waiting for?
|Listen to the SEO Crash Course with David Amerland mp3, Length: 00:39:11, 35.8 MB
Writers are wonderful at writing, putting all those words on the page. They put all their energy into creating those fictional worlds, developing how-to’s, what ifs and just getting it done. That in itself is a major task. I know you want a relationship with your readers.
How do we do that?
Marketing is hard. Selling is scary… but… talking to people about what we love to do is something we do every chance we get. So, how about making marketing more about relationship building… just like sitting around talking, having tea, coffee, wine or a beer. No hard sell, just friends enjoying friends.
That is what I want to help you create… a nice cozy place for you to introduce yourself and your book to readers.
Now, I have done this with people on the internet… given them lots and lots of content. Wonderful content for FREE! Made a cozy place for them to come and get these beautifully written posts, articles and BlogTalkRadio shows. I thought they would buy my services and products just because they loved me.
But, they didn’t.
That is a good question…
I mean, I understand that content is king on the internet. With brick and mortar businesses, it’s location, location, location; on the internet it’s content, content and more content. I gave them that… I still do!
But, I forgot one little MAJOR thing… I never gave them a “call to action.” I forgot the most important rule in sales… asking them to buy. Helping these wonderful people to understand that I need them to do something for me… BUY!
Now, let’s not jump too far ahead in the marketing relationship here. You don’t want to say, “You ready to buy?”
We need to set the stage and give FREELY of ourselves. Spend time wining and dining them. Making them want to be with you, listen to you and even trust you. That’s right, trust.
FREE marketing has been around for a long time. The hope of this marketing plan is that you are offering great unbelievable value to your readers, value that they are not getting anywhere else. Your unique take on the world is what keeps them coming back for more. That you entertain, engage and teach them.
Most of us are not reinventing the wheel here. A lot of us are reinforcing our own knowledge by imparting it to others. If we can teach it and see others get results by doing the same thing, our life purpose has truth and value beyond us.
That is a fantastic gift for you and for your readers.
Relationship building marketing is a soft sale with a strong call to action. You take time and build upon each step of your campaign towards giving. Giving VALUE! Making your readership and your listeners trust in your value as you are growing your relationship with them.
That is where the Table of Relationship comes into this picture.
What is a Table of Relationship Building?
Well, it’s not a kitchen table or a coffee table. It is an HTML coded table
Short and sweet here.
HTML is a markup language coding that makes webpages look pretty and easy to read. Before HTML, the internet was a bunch of computers connected by phone lines. You would call that computer and have BBSs, Bulletin Boards – which were simple forum type areas to leave info and connect with others. Now, this is a basic look at a very complex system. There was a lot more than just that. The early internet was text only. To make it funner and easier, we needed a system of browsers and a language coded to go with it.
Someone came up with the idea that the internet would work best if you could see it like a page out of a newspaper or magazine. This is why we call them webpages. But, to really make it shine, they should be interactive. We should have links to other webpages, graphics, sounds and video.
The internet we know today was born. Running it all are computers still connected by phones and faster systems and powered by HTML code.
What is an HTML Table
An HTML Table is a big box with smaller boxes inside that helps you organize the info you want people to read. The big box is like a picture frame holding all the little boxes in place. You can put different text, graphics, sound, video or nothing in these little boxes. Each little box can have a different background or color. Before HTML tables, text, graphics and things like that on the internet would flow down vertically. Tables came along and gave us the option of placement on the webpage.
Show them source code
This is what the HTML looks like to the browser. It‘s like a bunch of secret code that tells it to make things bold or italicized, where graphics can be found and displayed, colors, shapes and sizes.
Here is what it looks like through the magic of the browser
The magic of the browser makes it all look wonderful and make sense when we view it.
Why we use tables
Tables give us the option to display the info on our blogs and webpages. We can organize the look and feel of your viewer experience. Direct them towards what we want them to do. The webpage becomes a canvas upon which we can create. The ability to be interactive with our readers is what makes the internet such a great media.
Tour of the table
As I mentioned before, tables are a big box with little boxes inside. If you have the understanding of HTML, you can code this table by hand; if not, then use a program that does HTML for you. I like Adobe Dreamweaver.
This table, the one that you are watching this video in, is a 3 X 3 table, which means that it has 3 rows and 3 columns, which equals 9 cells. The little boxes inside the large box are called cells. With a table, you have the option of how big you want it to be; this table is 525 pixels wide. You will notice that the table you see before you doesn’t have 9 cells, only 4 cells. To do this, I merged cells together to get the look I wanted. The beauty with tables is you can make them look the way you need them and would like them to be.
This table I made here for this relationship building is simple and easy for anyone to use. Let me walk you through it.
Going through all the cells
As you know, it was 3 X 3 cells or 9 cells altogether. The top 3 cells were merged together into one large cell. In that new, larger cell, is where you will place your logo, title of your book, and maybe your name. Something that will speak of you, your service, or your book.
A video is one of the greatest ways to capture people right away. The next row of 3 cells will be merged into two different cells. The first 2 cells in from the right will be merged together, making them one cell. You will place your video or movie in this new cell. Your video could be you talking about your book, or maybe a book trailer. Whatever it is, make it good. Give them your best stuff right up front. Now, here is the kicker for you, offer them even more great content. Teach them something that they won’t find easily anywhere else. Give them VALUE! Your video needs to seal the deal. You can easily get yourself a YouTube.com channel. What is that? That is an account on YouTube. It is called a channel, like on your TV. This gives you a place where you can upload your videos and share them. You can even have them embedded into your table just like mine here. You want people to open the door to their blind date and meet a wonderful person that they are willing to have dinner with. That they can’t wait to have another date with and then another date, and another.
Now, the last row of 3 cells will be merged just like the row before it. In this new merged cell is where you put your FREE gift, some special offer, links to a free radio show, a FREE short story you wrote or interview you have done. Give them more great content by connecting them to your blog. Once again, make sure what you are giving them furthers the relationship. That when they are done with this FREE content, it leads them back to the main relationship builder… the call to action!
Your newsletter can be your book put out into chapter form each week or once a month. Maybe you are good at reading your book out loud, if you have the voice for it or know someone who would do that for you, for a fee, of course. Then your newsletter could become an audio book, which, when completed, you could sell as a great audio book. There is no limit to the possibility of your creativity for this newsletter. Let yourself dream.
Building That Relationship Takes Time and Trust.
We need to remember that relationships take time to grow and with that growth comes trust. It’s rare that people just hit it off right out of the box. Most of us have to take time to build that lifelong friendship. Don’t grab each and every one who signs up and smother them too much. Give them breathing room and resting time. Don’t send email after email trying to get them to like you. When they say content is king… that means good, timely, relevant content. Sit down and think out your campaign for relationship building. Map out the whole next three months. Start out simple.
Here is a simple 3 month campaign:
Day One: They sign up and get your first email talking about want you are going to do for them.
Day Four: They get your first newsletter.
Day Seven: They get a thank you note from you.
Day Fourteen: They get your second newsletter.
Day Twenty-One: They get your third newsletter.
Day Twenty-Eight: Give them a huge monthly newsletter, just packed full of great stuff.
Day Thirty-Five: They get your fifth newsletter.
Day Forty-Two: Give them a special offer, maybe a coupon for Smashwords or a free short story. Tell them about how you started writing.
Day Forty-Nine: They get your sixth newsletter.
Day Fifty-Six: Give them another huge monthly newsletter, just packed full of great stuff.
Day Sixty-Three: They get your seventh newsletter.
Day Seventy: Give them another special offer; a signed GIF of your eBook cover. Also further the relationship by asking your readers who their favorite character in your story is?
Day Seventy-Seven: They get your eighth newsletter.
Day Eighty-Four: Give them another huge monthly newsletter, just packed full of great stuff.
There you are… For this 3 month campaign you have sent them fourteen emails about your writing. All you had to do was talk about your book, how much you love to write, what you happen to be reading and it’s just you and them sitting around talking, having tea, coffee, wine or a beer. No hard sell, just friends enjoying friends. Now just keep up the newsletters and a link to where they can buy your book and whet their appetite for your next book. That’s right, another book; a menu of books sell much easier. Give them a great choice of reading from your library of written books, short stories and audio books.
Here, I have walked you through the whole Table of Relationship Building:
- The Relationship Life Cycle
- The Tools of Relationship Marketing
- The Relationship Marketing Plan
You now know how to construct a Relationship Marketing Plan, the Structure and the Content
Now, all you need to do is start…